If you're running an online business, then you know how important it is to have a good e-commerce platform. But with so many options out there, how do you choose the one best tailored to your business?

In this blog post from VMO Holdings, we'll give you some things to consider when choosing an e-commerce platform, with detailed information about pros and cons, outstanding features, and what you can expect, as well as our top picks for the best e-commerce platforms of 2023. Let’s check it out!

Why You Should Care About Best E-commerce Platforms for Your Business.

An e-commerce platform is a piece of software that enables you to create an online store and sell products or services. It includes everything you need to run your business, from website hosting and domain names to payment processing and shipping integration.

There are many different types of e-commerce platforms available, ranging from simple DIY solutions to complex enterprise-level systems. The best e-commerce platform for your business will depend on your specific needs and requirements.

Why is it Important to Have the Best e-commerce Platform?

Having the best e-commerce platform is important because it can make the difference between success and failure for your online business. A good platform will be easy to use, offer all the features and functionality you need, and be scalable as your business grows. It should also be secure and offer excellent customer support.

The best e-commerce platform will save you time and money by making it easy to run your online store and giving you the tools you need to succeed. It’s important to choose a platform that grows with you as your business expands.

What are the Benefits of Having the Best E-commerce Platform?

Some benefits of having best e-commerce platforms include:

1. Increased sales: A good platform will make it easy for customers to find and purchase your products or services.

2. Improved customer satisfaction: A good platform will offer features that improve the customer experience, such as a user-friendly checkout process, order tracking, and live chat support.

3. Lower costs: A good platform will save you money by offering features that automate tasks, such as inventory management and shipping integration.

4. Greater efficiency: A good platform will streamline your business processes, making it easier to manage your online store.

5. Scalability: A good platform will be scalable, allowing you to easily add new products and features as your company expands. 

What to Look for When Choosing an e-commerce Platform.

The best e-commerce platforms are those that are easy to use, even for those with little to no technical experience. The platform should have a user-friendly interface that is intuitive and easy to navigate. It should also be easy to set up and manage product listings, inventory, shipping, and payments.

A successful e-commerce platform has to be able to provide a good user experience for its customers, have an intuitive interface, a high level of security, and be able to deliver products in a timely fashion. It should also be able to help businesses make sales online by delivering relevant content at the right time. A good e-commerce platform should also have an integrated payment gateway so that users can easily pay for their purchases when they are ready.

Businesses need a wide range of e-commerce platforms that meet all these requirements - there are too many options out there! However, not all options are equal in terms of features or functionality. In this section, we will try to highlight some features that you should consider when choosing your next business e-commerce

Functionality.

The best e-commerce platforms offer a wide range of features and functions that can be customized to meet the specific needs of your business. Look for a platform that offers all the features you need, including a shopping cart, product catalog, order management, shipping and payment integration, customer accounts, and marketing tools.

Scalability.

As your business grows, you will need an e-commerce platform that can scale with you. Look for a platform that offers the ability to add more products, categories, and users as needed. The platform should also be able to handle increased traffic without crashing or slowing down.

Security.

When dealing with sensitive customer data such as credit card information, security is of the utmost importance. Look for an e-commerce platform that uses SSL encryption to protect data in transit and offers secure payment options such as PCI-compliant payment processors. The platform should also have measures in place to prevent data breaches and protect customer information from being accessed by unauthorized individuals.

Support

When running an online store, things will inevitably go wrong at some point – whether it’s a technical issue with the website or a problem with an order. That’s why it’s important to choose an e-commerce platform that offers excellent customer support so you can get help when you need it most. Look for a platform that offers 24/7 support via phone, email, or live chat.

Photo by Eduardo Dutra on Pexels

The Best E-commerce Platforms of 2023.

Shopify.

Shopify is a comprehensive e-commerce platform that offers businesses of all sizes a complete solution for selling online. Shopify is easy to use, has a wide range of features, and is scalable as your business grows and it’s the best choice for beginners. With Shopify, you can get started quickly and easily sell online without any prior experience.

Shopify provides 5 plans for customers:

- Starter — $5/month
- Basic — $29/month
- Shopify — $79/month
- Advanced — $299/month
- Shopify Plus — Negotiable starts from $2000/ month

Wix

Wix, a drag-and-drop website editor with a one-stop shop, was established in 2006. For businesses, entrepreneurs, and creatives around the world, it aims to make the process of creating and maintaining an eCommerce website simpler. 

Different plans for websites, e-commerce stores, and enterprise-level solutions are available through Wix. Infrastructure, SSL certificates, and a free domain name for a year are included with every paid subscription.

Wix offers three plans for e-commerce sites: 

- Business Basic — $27/ month
- Business Unlimited — $32
- Business VIP — $57.

BigCommerce. 

BigCommerce is another leading e-commerce platform that offers businesses a complete solution for selling online. BigCommerce is easy to use, has powerful features, and is scalable to support businesses as they grow. BigCommerce also provides 24/7 support to help you with any questions or issues you may have.

There are three pricing plans on the BigCommerce E-commerce platform: 

- Standard — $29.95/month

- Plus — $79.95 

- Pro — $249.95

- Custom Enterprise solutions: Annual revenue >$400,000 businesses

WooCommerce.

WooCommerce is a popular e-commerce platform that powers millions of online stores worldwide. WooCommerce is free to use and comes with a wide range of features to help you build and manage your online store. WooCommerce is also scalable and can be easily integrated with WordPress, making it a great choice for businesses of all sizes.

Despite the fact that WooCommerce is built on the open-source WordPress platform, you are still responsible for paying for web hosting, domain names, SSL certificates, site templates, and other related expenses. Depending on your use case, this could cost anywhere from $100 annually to several hundreds of dollars or more.

Magento.

Magento is a robust e-commerce platform that provides businesses with everything they need to sell online successfully. Magento is feature-rich, scalable, and supports a wide range of integrations to help you tailor the platform to your specific needs. Magento also offers 24/7 support so you can always get help when you need it.

Adobe still offers an open-source Magento service with a basic set of e-commerce features.

Cloud commerce, B2B functionality, segmentation, loyalty programs, customer success managers, and other useful features are not available to open-source users. Even though the open-source version is free, you'll still have to pay for services like hosting, domains, and extensions. You can get a quote for your company from Adobe for the Adobe Commerce platform at a custom price based on your sales volume.

Volusion.

Volusion is a comprehensive e-commerce platform that offers businesses a complete solution for selling online. Volusion is easy to use, has a wide range of features, and is scalable as your business grows. With Volusion, you can get started quickly and easily sell online without any prior experience.

Volusion offers four pricing packages:

- Personal: $29/month.

- Pro: $79/month.

- Business: $299/month.

- Prime: Based on online sales.

Conclusion

The best e-commerce platform for your business in 2023 depends on a number of factors, including ease of use, functionality, scalability, security, and support. Shopify, BigCommerce, WooCommerce, Magento, and Volusion are all great platforms with different strengths and weaknesses. Ultimately, the best platform for you will be the one that meets your specific needs.

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